In a visually driven world of the sense of smell is given little attention. How complex and important is the nose, drops to only when they no longer properly or not working. It must be re-created awareness of their complexity.
Most times, ideacide happens without us even realizing it. A possible off-the-wall idea or solution appears like a blip and disappears without us even realizing. As a result, some of our best stuff is suppressed before even getting out into the world. Whether it